05 Jul Canadian Digital Marketing Guide
Posted at 09:47h
in The Good Marketer
- Bespoke Consulting
Business consulting leads the digital marketing conversation. - Business Blogging
More to say is not often better. - Crisis Communication
Keep your CEO and VPs out of customer complaints. - Customer List
Protect your customer list that is used for marketing and re-marketing. - Customer Service
The best driver for digital marketing starts with service. Customers are visiting online sites first before buying in person or shopping in person. - Long-term Customer Value
Real customer value is higher for the average Canadian shopper. - Online Conversions
Store conversions online require trust-building. People are afraid of being scammed or becoming at risk of receiving spyware on their devices. - Online Sales
Online sales are governed by a trust factor that requires a sales funnel. - Regenerative Marketing
How much reoccurring revenue is your one customer bringing you is what it means. - Restructuring and Mergers
Companies in Canada are undergoing many restructurings and mergers to thin out the competition, reducing risk, and making their companies better. - Results Marketing
Dashboards are connected to results. What results, what dashboards, people want to see is different than what CEOs want to see. - Social Media Corrections
Knowing what to post on social media is important. Most people are doing channel segmentation the wrong way with no added benefit to the segmentation. - Transparency
Business transparency is important in Canada but it is easier to attain than people think. All you need is an address, phone number, and email. - Trust
Word of mouth referrals, reference checks, and internal referrals for anything including consulting is important in Canada. Canada remains one of the best countries to do business with today in the world economy because of all the stringent tax, financial, and banking rules.