05 Jul Canadian Digital Marketing Guide

Posted at 09:47h in The Good Marketer by
  1. Bespoke Consulting
    Business consulting leads the digital marketing conversation.
  2. Business Blogging
    More to say is not often better.
  3. Crisis Communication
    Keep your CEO and VPs out of customer complaints. 
  4. Customer List 
    Protect your customer list that is used for marketing and re-marketing.
  5. Customer Service
    The best driver for digital marketing starts with service. Customers are visiting online sites first before buying in person or shopping in person.
  6. Long-term Customer Value
    Real customer value is higher for the average Canadian shopper.
  7. Online Conversions
    Store conversions online require trust-building. People are afraid of being scammed or becoming at risk of receiving spyware on their devices.
  8. Online Sales
    Online sales are governed by a trust factor that requires a sales funnel.
  9. Regenerative Marketing
    How much reoccurring revenue is your one customer bringing you is what it means.
  10. Restructuring and Mergers
    Companies in Canada are undergoing many restructurings and mergers to thin out the competition, reducing risk, and making their companies better.
  11. Results Marketing
    Dashboards are connected to results. What results, what dashboards, people want to see is different than what CEOs want to see.
  12. Social Media Corrections
    Knowing what to post on social media is important. Most people are doing channel segmentation the wrong way with no added benefit to the segmentation.
  13. Transparency
    Business transparency is important in Canada but it is easier to attain than people think. All you need is an address, phone number, and email.
  14. Trust
    Word of mouth referrals, reference checks, and internal referrals for anything including consulting is important in Canada. Canada remains one of the best countries to do business with today in the world economy because of all the stringent tax, financial, and banking rules.